New Jersey, USA
Art Direction, Catalog Concept & Design,
Direct Mail, Photo Direction, Social Media,
Email Campaigns, Web Banners and Ads
the brand and the garments, modernize hair, make-up and styling standards, lighting and sets. Also established new style sheets, typography usage and cleaning up busy layouts. Oversaw all ads for mailings, attended meetings, styleouts, turnovers and directed photo shoots while staying within deadlines. Managed junior designers. Identified inefficiencies in workflow and implemented solutions. Other responsibilities included concept and layout for all ladies mini catalogs, developed web banners and email promotions as needed.
Client and Project:
Haband is an apparel and home goods brand that targets a senior audience. The clothes are stylish, fun, colorful, easy to wear and affordable. They offer Women and Men's apparel as well as Home Goods at affordable prices.
Initiated design revitalization in the Direct Department to target and broaden our senior audience. Spearheaded a new creative look for brand, by upgrading and refreshing photography aesthetic's. This included model search for women that would best represent