Coastal Energy Water & Air
Florida, USA
Art Director/Consultant, Graphic & Digital Design
Since then, my work has included:
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Designing and developing the company website
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Creating brochures, social media advertisements, and marketing campaigns
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Designing branded vehicle wraps and trade show/event displays
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Establishing consistent visual standards across all platforms
This ongoing partnership has allowed me to shape Coastal Energy Water & Air’s visual identity while supporting their growth through thoughtful, strategic design.
Client and Project:
Coastal Energy Water & Air is a family-owned company based in South Florida, specializing in water filtration systems and air purifiers. As an authorized RainSoft® dealer, they offer a range of high-quality products while also providing additional filtration solutions tailored to diverse water challenges.
I was initially brought on to design a product brochure, but my role quickly expanded into serving as a Design Consultant and leading the development of the company’s in-house creative direction. I spearheaded the rebranding process, creating a refreshed brand identity that became the foundation for all future design initiatives.
