Coastal Energy Water & Air

Florida, USA

Art Director/Consultant, Graphic & Digital Design

Since then, my work has included:

Designing and developing the company website
Creating brochures, social media advertisements, and marketing campaigns
Designing branded vehicle wraps and trade show/event displays
Establishing consistent visual standards across all platforms

This ongoing partnership has allowed me to shape Coastal Energy Water & Air’s visual identity while supporting their growth through thoughtful, strategic design.

Client and Project:

Coastal Energy Water & Air is a family-owned company based in South Florida, specializing in water filtration systems and air purifiers. As an authorized RainSoft® dealer, they offer a range of high-quality products while also providing additional filtration solutions tailored to diverse water challenges.

I was initially brought on to design a product brochure, but my role quickly expanded into serving as a Design Consultant and leading the development of the company’s in-house creative direction. I spearheaded the rebranding process, creating a refreshed brand identity that became the foundation for all future design initiatives.